Marketing Analysis
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Our Manage the OTAs services
We are your e-commerce, revenue and contracting manager Freelance, we manage your extranets, we recommend new strategies, we implement them, we sign new partners, we simply help you grow your revenues and REACH NEW HEIGHTS
1. Why HWS
You can choose us because:
- We have years of Experiences in the tourism & online sector (OTAs, RevMan)
- We are trusted in the market,
- Our Network can open doors,
- Relationships, honesty and win-win situation are Key for us,
We see many raisons of partnering together! Let´s share our vision
2. Benefits
You outsource those functions to have access to experience people that can start on day 1, as external expert, we don´t need training, we are always present (support all year round), and you save time and leave these crucials but complicated tasks to the right person.
Our process starting with the initial audit
After a complete audit of your online presence, we meet together, look at the positives and negatives, we share our recommendations and start implementing them.
Full Audit
We complete a full audit including:
- Website & Booking Engine
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Online partners (room types, rate plans set up, cxl policy, capacity)
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Presence on Meta-Search
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Parity and Promotions
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E-reputation
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We share a Report with our recommendations
Technology
We recommend and implement the best hotel softwares
- Channel Manager set up
- OTAs connection & mapping
- Booking engine integration
- If you don’t have your own website, we provide a template
- Payment provider integration (PayZone for Morocco, Stripe, Wirecard…)
- Consulting for new technology platforms
Online Distribution
- Full Yield Management Services
- Revision of your B2B & B2C contracts
- Parity Management
- Room Types & Rate Plans set up on all OTAs
- Review your pricing strategy
- Introduction of promotional, up-selling and cross-selling strategy
- Review your online content & pictures
- Direct communication with OTAs directly to grow the business (QBR with hotel owner)
New Partners
It´s crucial to have a good business mix and work with the right sales channels for the destination or property category
We bring new partners and businesses:
- New OTAs (B2B/B2C) connected to your channel manager
- Groups*
- MICE*
- Flash Sales*
*Depending on properties and demand
Focus on Driving Direct Sales
In all our actions every day, we keep in mind the objective of DRIVING MORE DIRECT BOOKINGS in order to reduce OTA´s dependancy and the high commission amounts you paid every month.
We have strategies that help and several technology partners offering great solutions and ROI.
Upgrade our Services
- We represent your property in main European travel fairs (WTM, ITB, Fitur, TopResa)
- Photography (360, Drones)
- Professional & responsive website
- In-house training (revenue management, management, coaching, sales...)
- Managing your online marketing campaigns & TravelAds, FB Ads, Instagram Ads
- Analyzing and managing your e-reputation
- Managing your social media
Ask
a Quote
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